Showcase

i-Health, Inc. asked HMG to develop a communications strategy for several of their brands, Including Estroven, AZO and Culturelle. The strategy focused on fundamental eCRM tactics to nurture leads and encourage customer retention. It defined audience segments, reinforced the many benefits for their products, specific to each segment of the brand’s audience, and guided consumers through the decision making/sales process from day one with a multi-touch point plan.