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First Southern Bank leveraged Peer360 to promote their financial services to their growing customer base delivering highly targeted and personalized emails to engage and enhance the products they offer. Peer360’s managed service team assisted with creating an email marketing campaign that focused on personalizing their customer experience based on customer preferences and data and interaction with First Southern Bank. Some of the email strategies that Peer360 managed service team employed to upgrade First Southern Bank’s email marketing game included:

– To provide customers with personalized experiences

– To send relevant emails that retain customers

– To increase customers’ lifetime value

– To relieve customers’ financial stress