Diageo is a renowned multinational alcoholic beverage company with a diverse portfolio of iconic brands like Guinness, Johnnie Walker, and Smirnoff. HMG was hired by Diageo to act as the internal communications agency of record on a global basis. Our email marketing efforts have enabled them to continuously achieve 75%+ open rate and high performing ‘content’ consumption based on survey results. We have been responsible for launching and communicating brand innovations, as well as developing closed social networks and web-based applications to aid in distributor communications.