First Southern Bank has been investing in communities since 1907, serving Southern Georgia and West Central Florida. Their mission is to provide their customers with a level of service superior to their competition. First Southern enlisted HMG to design a full rebrand that captures their longstanding commitment to remaining a true community bank. Starting with a logo overhaul, we created a custom brand identity to be utilized across all marketing efforts, including responsive website, brochures, print ads, billboards, emails, and social media posts.