As Senior Strategist for Horizon Marketing Group, Teresa
is responsible for strategic initiatives on key accounts including national business-to-business and business-to-consumer organizations. She joins the Horizon team with 15 years experience in interactive marketing, with a specialty in driving revenue, market share and profitability.
Teresa has a proven ability to drive customer acquisition and retention nationally and worldwide for companies in technology, Internet, biotech, distribution, retail and professional services. She develops results-oriented marketing initiatives for Horizon clients, and oversees cross-functional teams to execute these programs utilizing channels such as social media, electronic public relations, paid and natural search, email and others.
Horizon clients Teresa has worked with include nationally recognized companies such as Subway Franchise Advertising Fund Trust, ISC Motorsports, Gerber Technology, NAVTEQ, Chico’s F.A.S., The SCOOTER Store and others.
Prior to joining Horizon Marketing Group, Teresa served as Vice President of Marketing & Business Development at MyUS.com, the market leader in international package forwarding and logistics. She developed marketing activities in more than 150 countries, driving revenue and lowering cost-per-acquisition rates for new customers. She achieved record growth and profitability for private umbilical cord blood banking firm Cryo-Cell as their Marketing Director, as well as establishing the first e-commerce initiatives at global computer distributor Tech Data.
Teresa holds a Bachelor of Fine Arts degree from Ringling School of Art and Design in Sarasota, Florida.
Specialties:
Social media, electronic public relations, B2B and B2C lead generation, customer and market segmentation, search engine marketing, brand repositioning and email marketing.